Keepsake is Australia’s go-to label for directional and beautiful evening wear with a twist. Contemporary and bold lines and silhouettes intertwine with elegant and classic fabrics and colours – Keepsake draws attention for its unashamedly feminine aesthetic and playful details. The Keepsake girl is not afraid to dress up for an occasion and become the visual focus of the event she’s at; she’s the perfect balance of delicate femininity and strong convictions for a modern world. She is very aware of trends but uses them in a way that suits her own, unique style.
The story of Keepsake began in 2010 when Australian Fashion Labels’ Design Director Melanie Flintoft saw a gap in the market for of-the-moment, affordable evening wear. Melanie worked with Keepsake Designer Carmen Dugan to research this niche brand and it hit stores in October 2010, to wide acclaim. The world was more than ready for Keepsake.